Klarify

The Challenge

Klarify needed a web presence that could communicate its expanding feature set while navigating a unique tension: positioning as an AI company in a field where many therapists were skeptical of the technology.

Website V1 — Finding Identity

The company was in a transitional phase, still defining its identity. I led the redesign focusing on clear value proposition communication and understanding the core audience. Through multiple iterations, we tested different sections and styles to find the right balance—showcasing AI capabilities without alienating traditional practitioners.

Once the design was finalized, I built and shipped the site in Framer.

Website V2 — Current Version

In late 2025, I led a second iteration that refined the brand further. View the current site here.

Digital Advertising

LinkedIn banners and promotional graphics

YouTube video thumbnails and ad campaigns

Multi-platform ads designed across screen sizes

During this work, Klarify's color guidelines and design language crystallized—every asset followed a consistent structure that became the foundation for all future brand work.

Conference Materials

When Klarify sponsored one of North America's largest therapy conferences, I created a full suite of promotional designs including booth materials, handouts, and digital assets.

Design Philosophy: Less is More

Each feature went through multiple iterations, progressively refining the experience month over month. Below are key projects that showcase the breadth of my work. (Reach out if you'd like to see more—I'm happy to walk through the full scope.)

Overview Page

The Overview Page was the command center for each therapy session. Therapists could access notes, client details, reflection questions, transcripts, and AI-generated insights—all while interacting with Bloomy, Klarify's built-in AI assistant.

Key actions included:

Creating and editing multiple note types and formats

Sharing notes with clients or colleagues

Asking Bloomy questions directly within the session context

The challenge was organizing dense information hierarchies while maintaining a clean, scannable interface that didn't overwhelm users.

Record Page

The Record Page served as the app's homepage—intentionally, since recording sessions was therapists' most frequent action. The design needed to balance two competing needs:

Displaying information — Showing past sessions and relevant history

Enabling action — Making it effortless to start recording via multiple methods

The recording flow itself was the most critical part of the entire platform. It went through numerous iterations to reduce friction and handle edge cases like interrupted recordings, background audio, and session metadata capture.

Settings & Billing

What began as a simple payment settings page evolved into a complex multi-role system once we introduced clinic support.

The Complexity

User roles emerged—individual therapists, clinic administrators, billing managers—each with different permissions and capabilities. Administrators needed to:

Purchase and manage seat licenses

Reassign seats to different users

Update billing for specific seats

View clinic-wide usage and analytics

The flow went through countless iterations, guided by user research and real-world requirements from clinic partners. The final design balanced power-user functionality with clarity for less technical users.

KlarifyGPT

Toward the end of my time at Klarify, I designed KlarifyGPT, the in-house AI assistant. This presented an opportunity to design for conversational AI while being mindful of our audience—including elderly therapists who weren't tech-savvy.

Design Approach

I opted for a lightweight interface with:

Clear, succinct explanations of AI capabilities

"Quick Actions" for common tasks to save time

Transparent AI responses with visible sourcing

Familiar patterns that didn't require learning new interaction models

The goal was making AI feel helpful rather than intimidating—a tool that enhanced their practice without adding cognitive load.